Visit Rwanda on the Verge to Partnering with Israel–Premier Tech

According to reports from La Gazzetta, the situation around the Israel–Premier Tech WorldTour team is taking an intriguing turn. 

With both Israel and Premier Tech expected to withdraw their financial backing after the 2026 season, new investors are already being lined up and the names are big.

One of the leading candidates is Visit Rwanda, which has become one of the most active tourism sponsors in global sports over the last decade.

Their high-profile sleeve sponsorship deal with Arsenal is set to expire in June 2026, and early indications suggest the partnership will not be renewed.

That means substantial resources—both financial and strategic—could be redirected into a fresh sporting venture.

Paired with Visit Rwanda in the rumors is a Swiss bank, reportedly prepared to step in alongside them to secure the team’s future at the WorldTour level.

If this happens, it would mark a significant shift in the team’s identity, funding model, and global branding.

And then there’s the sporting angle, Biniam Girmay—fresh off breakthrough performances and now confirmed to ride for the team—adds another layer of logic to the move.

Rwanda has made no secret of its ambition to deepen its ties with African cycling after hosting the 2025 UCI Road World Championships.

Backing a WorldTour team featuring one of Africa’s biggest stars would be a statement investment with both competitive and symbolic impact.