Arsenal replace Visit Rwanda with Deel as new sleeve sponsor next season

Arsenal FC have announced a new commercial partnership with Deel, with the company set to replace Visit Rwanda as the club’s official left-sleeve sponsor beginning next season.

Under the agreement, Deel’s logo will appear on the left sleeve of Arsenal’s home, away, and third kits from the 2026/27 campaign, ending Visit Rwanda’s visible presence on the Gunners’ match shirts after several years of partnership with the North London club.

The move marks another major commercial development for Arsenal as the Premier League giants continue to expand their global sponsorship portfolio ahead of the new season.

Deel, a rapidly growing global payroll and human resources technology platform, has increased its presence in international sports sponsorships in recent years and now secures one of the most visible branding positions in English football.

Visit Rwanda had partnered with Arsenal since 2018 in a deal designed to promote Rwanda as a tourism and investment destination to Arsenal’s worldwide audience.

The branding became highly recognizable on Arsenal’s sleeve during domestic and European competitions, helping Rwanda strengthen its international visibility through football marketing.

Arsenal have not yet revealed the full financial details of the new agreement with Deel, but reports indicate the partnership represents a significant commercial upgrade as the club continues to compete financially with Europe’s elite sides.

The sponsorship switch has already generated strong reactions among supporters online, with many fans noticing the change immediately after the club unveiled early kit concepts and commercial announcements linked to next season.

The new sleeve sponsorship will officially debut when Arsenal launch their 2026/27 kits later this year.