E-commerce, cyangwa ubucuruzi bukorerwa kuri murandasi, ni uburyo bugezweho bwo kugura no kugurisha ibicuruzwa n’ibikoresho bitandukanye hifashishijwe ikoranabuhanga rya internet.
Mu Rwanda, iri koranabuhanga ririmo kugenda rikoreshwa cyane mu buzima bwa buri munsi, bigira ingaruka nziza ku bukungu, serivisi, ndetse n’imibereho rusange y’abaturage.
Ibyo E-commerce yitezweho mu Rwanda:
Gutanga serivisi zihuse no kugabanya igihe n’ingendo
E-commerce mu Rwanda ituma abantu babasha kugura ibicuruzwa bitandukanye bidasabye kujya ku isoko cyangwa mu maduka.
Abanyarwanda bashobora gutumiza ibintu binyuze ku mbuga nkoranyambaga, imbuga za internet cyangwa porogaramu zikoreshwa muri telefoni zigendanwa.
Urugero rw’izi porogaramu n’izikoreshwa n’amaduka akomeye nka Kasha, Olado, na Jumia Rwanda.
Ubu buryo butuma abantu badatakaza igihe cy’ingendo, bikabarinda no gusiragira mu masoko ari kure.
Ahubwo, ibicuruzwa bibageraho bari mu ngo zabo, bikongera kandi ubushobozi bwo kubona ibicuruzwa bitari bisanzwe bigeze mu Rwanda, nk’ibituruka mu mahanga.
- Kuzamura ubucuruzi no korohereza ba rwiyemezamirimo
E-commerce yafunguye amahirwe mashya ku bacuruzi batandukanye. Ubu, umuntu ashobora gutangira ubucuruzi bwe atiriwe ashaka inzu yo gukoreramo (iduka), ahubwo agashinga iduka ry’ikoranabuhanga yifashishije imbuga nkoranyambaga nka Instagram, Facebook, cyangwa urubuga rw’ubucuruzi (online marketplace).
Ibi byongereye amahirwe ku banyamujyi ndetse n’abari mu byaro, aho bashobora kubona amasoko mashya, batagombye ingendo ndende.
E-commerce kandi yatumye ibicuruzwa bigera ku bakiriya benshi ku rwego rw’igihugu no hanze yarwo, bifasha ba rwiyemezamirimo bato kwagura ibikorwa byabo.
- Korohereza kwishyura no gukoresha ikoranabuhanga rishya
Ikoranabuhanga mu kwishyura, nka Mobile Money, MTN Rwanda, Airtel Money, hamwe na serivisi zo kwishyura hakoreshejwe amakarita, byatumye abantu bashobora kugura ibintu kuri internet bitabagoye.
Abantu ntibagikenera amafaranga mu ntoki kugira ngo bagure ibintu, ahubwo babikora bakoresheje ikoranabuhanga.
- Ibyiza mu buzima bwa buri munsi
Kugura ibyo ukeneye byihuse: Abantu bashobora kubona ibicuruzwa bikenewe nko mu biryo, ibikoresho byo mu rugo, imyambaro, na serivisi zinyuranye biroroshye cyane kandi vuba.
Urugero, abantu bashobora gutumiza amafunguro binyuze mu mbuga nkoranyambaga cyangwa porogaramu zigezweho nk’iza Vuba Vuba.
Kuzigama amafaranga: Binyuze mu mucuruzi umwe utanga serivisi ku biciro bitandukanye, abakiriya babasha guhitamo ibicuruzwa bihendutse, ugereranyije n’uko byari bigoye mu gihe cyo kujya guhaha mu isoko risanzwe.
- Inzitizi z’iterambere rya e-commerce mu Rwanda
Nubwo ikoranabuhanga rya e-commerce rifite akamaro gakomeye, hari inzitizi zitandukanye zigikenewe gukemuka:
Icyuho mu kumenya ikoranabuhanga: Hari abanyarwanda batari bamenya neza uburyo bwo gukoresha e-commerce.
Ibura rya serivisi zihagije z’ubwikorezi: N’ubwo hari serivisi zitanga ibicuruzwa mu ngo, igice kinini cy’igihugu gikeneye kwitabwaho mu rwego rwo gutwara ibicuruzwa byatanzwe kuri internet.
Icyizere cy’umutekano mu byo kwishyura: Abantu bamwe baracyafite impungenge ku mutekano w’amafaranga yabo mu gihe bishyura bakoresheje murandasi, bitewe no kutamenya neza uburyo bwo kwirinda burundu uburiganya bwaba bwarakoreshejwe.
Mu Rwanda, hari ibigo byinshi bikoresha e-commerce mu bucuruzi no gutanga serivisi zitandukanye. Bimwe mu bigo byamenyekanye mu rwego rw’ubucuruzi bw’ikoranabuhanga ni ibi bikurikira:
1. Kasha: Iyi ni platform ya e-commerce ikora cyane mu kugurisha ibikoresho by’ikoranabuhanga, imyenda, ibikoresho byo mu rugo, n’ibindi bicuruzwa bitandukanye.
Itanga kandi uburyo bwo kwishyura hifashishijwe mobile money n’amakarita yo kuri banki.
2. Jumia Rwanda: Nubwo Jumia yavuye ku isoko rya e-commerce mu Rwanda mu 2021, ni urugero rw’ahandi ubucuruzi bwifashishije ikoranabuhanga bushobora kugera.
Ntabwo iri ku isoko ry’u Rwanda ubu ariko yari izwi mu guhuza abacuruzi n’abaguzi mu buryo bworoshye.
3. Olado: Ni urubuga rukora mu kugurisha ibintu bitandukanye, harimo imyenda, ibikoresho byo mu rugo, telefoni, na serivisi z’ubwikorezi.
4. Pikkostores: Ubu ni urubuga rutanga serivisi zo kugurisha ibicuruzwa bitandukanye nk’imyenda, ibikoresho by’ikoranabuhanga, ndetse n’ibiribwa.
5. VubaVuba: Nubwo cyane cyane itanga serivisi zo kugeza ibiryo ku bantu mu rugo, iri ni isoko rinini rya e-commerce muri Kigali, cyane cyane muri serivisi z’ingendo no kugeza ibiryo mu ngo.
Izi ni ingero z’ibigo bikomeye bikoresha e-commerce mu Rwanda, ariko hari n’ibindi biciriritse bikoresha imbuga nkoranyambaga nka Instagram na WhatsApp mu kugurisha ibicuruzwa.
E-commerce mu Rwanda igenda yinjira mu buzima bwa buri munsi, igafasha abantu kugura no kugurisha ibicuruzwa byihuse, kandi byoroshya ubuzima bwa buri munsi.
Iyi ntambwe irashimishije kuko itanga amahirwe ku bucuruzi bwihuse, n’iterambere ry’ubukungu bw’igihugu muri rusange.
Gusa, hakenewe gukemura zimwe mu nzitizi ziriho kugira ngo abanyarwanda bose babone umusaruro wa e-commerce mu buryo bwuzuye.